Brand South Africa speaks about how South African trade takes centre stage at BRICS 2016

Media Release South African trade takes centre stage at BRICS 2016 Johannesburg, Wednesday 12 October 2016 – South African trade takes centre stage at the inaugural BRICS Trade Fair in New Delhi from Wednesday 12 – Friday 14 October 2016.

Thirty three South African companies will showcase their value proposition to business people and investors from the BRICS block ahead of the annual Summit of leaders from Brazil, Russia, India, China and South Africa scheduled for 15-16 October 2016 in Goa. The Summit will be held under the theme “Building Responsive, Inclusive and Collective Solutions.” Companies from KwaZulu-Natal, Gauteng, Western Cape and Eastern Cape have been chosen, based on their applications to participate in this programme through the Export, Marketing, and Investment Assistance Scheme (EMIA) of the DTI.

The Department of Trade and Industry’s Deputy Director General of Trade and Investment South Africa(TISA) Ms Pumla Ncapayi, briefing South African business representatives ahead of the Trade Fair on Tuesday 11 October 2016 said, “The BRICS formation aims to offer an alternative to the commonly accepted global political and economic architecture.” “Strengthening inter-BRICS trade and economic relations will be an important enabler of this alternative narrative.

Furthermore the BRICS Business Council Working Groups will also convene ahead of the Summit. This Working Group is seized with how to enable the ease of doing business including matters related to projects that will advance our developmental objectives in agriculture manufacturing, financial services, infrastructure and skills development,” said Ms Ncapayi. “South African companies have an opportunity to network and showcase their industrial capabilities within the block which brings with it a market of approximately 42% of the world’s population,” concluded Ms Ncapayi.

Sectors which will be represented at the Trade Fair are aligned to South Africa’s Industrial Policy Action Plan (IPAP) including, amongst others, manufacturing, agro-processing, energy security, mining and capital equipment and technology. The BRICS Trade Fair is open from 10h00-18h00 Wednesday 12 – Friday 14 October 2016.

Follow the conversation on #SAatBRICS2016 Brand South Africa will be pleased to facilitate any requests for interviews. Note to editors About Brand South Africa, Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

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For more information or to set up interviews, please contact the following:-

Manusha Pillai
Tel:+27 11 712 5004
Mobile: +27 (0) 82 389 3587
Email Manusha
Visit Brand South Africa

Sidwell Medupe
Tel:+27 12 394 1650
Mobile: +27 (0) 79 492 1774
Email Sidwell
Visit The Department Of Trade & Industry